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Icebreaker’s International Growth & New Zealand’s Brand

About a month and a half ago, as winter was just setting in here in Wellington, I bought an Icebreaker merino undershirt. I’d heard a lot about Icebreaker stuff being incredibly warm, so thought I’d...

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Mimetic Desire in the 21st Century

You may be familiar with Rene Girard’s theory of mimetic desire. If not, I’ll summarise it briefly. The theory of mimetic desire says that we do not desire things directly for ourselves in a linear...

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